It's a film. It's a musical. It's about the pleasures of drinking beer. It's called Intoxicated Life and it was made in 1933.
Japan’s post war industries made one of the most remarkable recoveries in the history of the modern world. One of their most vital was their film industry, which had started back in 1896 when the first Edison Kinescopes were imported into the country. In 1912 the Japan Cinematograph Company was founded, and by 1932 a businessman named Yasuji Uemura founded Shashin Kagaku Kenkyu-jo (Photo Chemical Laboratories, or PCL), which produced Japan’s first musical Intoxicated Life (1933). Directed by Sotoji Kimura and sponsored by the Dai-Nippon Beer Company; perhaps it is not surprising, given the Dai-Nippon Beer Company's sponsorship, that Intoxicated Life was about the pleasures of drunkenness.So what's this blog about…? The pleasures of drunkenness and all things good in life.
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mmmmmmmm beer
Posted by: Barnaby Bretton | 17 September 2009 at 07:49 PM